THE NEW DITA EYEWEAR CAMPAIGN WITH CLARK AND LUKA SABBAT

Who is Luka Sabbat? His career in fashion began at the age of 3, attending front row shows with his parents, Clark Sabbat, a freelance designer now with a brand that bears his name, and his mother, a stylist and model for John Galliano at the time. Luka also ventured as an actor, in the ABC production called “Grown-Ish”, he has been a model for various designers and is now identified for being a New York influencer who has taken men's fashion to another level, wearing skirts, platforms and wearing his style from end to end, becoming a totally unpredictable multifaceted character, he has collaborated with major luxury brands such as Ralph Lauren and Dior.

DITA Eyewear presents its new campaign with Luka and Clark Sabbat, filmed by Alfredo Bosco, and Paris serves as the atmosphere of the shooting with images in the emblematic neighborhood of Le Marais and the Hotel Costes. 

Paris as a meeting point between the brand and the Sabbat, For Luka because he spent his childhood in Paris, for DITA because its last emblematic store resides there.

Set against the backdrop of Paris, the campaign elegantly captures Luka and Clark in iconic DITA frames. Luka Sabbat, famous all over the world for his career as a model and actor, wears the EPI-LUXURY 13 sunglasses with his unmistakable individual style. The EPI-LUXURY line transcends the conventions of luxury with a focus on exceptional Japanese craftsmanship and frameworks subject to five key principles to ensure a “above luxury” product.